GameTime Launch

From ideation to launch

Launching a new product is no small feat. It takes a coordinated strategy across multiple teams and departments to take an idea from ideation, to development, to execution, and finally to market. This week was the culmination of all those strategic activities packaged up into a beautiful marketing campaign. I’m extremely proud of this video that was unscripted and one of my first on camera experiences with a full film crew. The experience was exciting and scary in the best ways. I loved the opportunity to get comfortable in front of the camera and learn how to flub some lines and immediately just take another crack at it. I’ve always considered my role in product to be part strategy and part sales. At the end of the day my job is to tell a compelling story. To help customers and teams identify their pain points and find better ways of doing things. GameTime is so much more than another product. It’s a solution that is built for purpose and unlocks value for both large and small scale properties.

Check out the full video below.