Kaleo iphone Notifications.png

Kaleo Mobile App

I co-led Kaleo's mobile strategy from initial brainstorming through launch. Our app includes:

  • Full search and ask capabilities of tenant knowledge base
  • SSO secure access
  • Push notifications and alerts for trending topics
  • Insights dashboard for real-time performance evaluation

Among my contributions, I implemented Mixpanel event tracking to measure mobile adoption. Some example metrics are:

  • app:install - Captures number of users who downloaded the app from the store
  • app:login - Captures user profile information after the user successfully logs in
  • app:launch - Tracks iOS fresh start from non-background app

  • app:notification - Logs users who accepted iOS push notifications from Kaleo

Of 104 users who downloaded our mobile app in the last 90 days, only 63% successfully logged in. This may be an indication that our login process is not as simple or intuitive as it could be. This is an opportunity to investigate further and underst…

Of 104 users who downloaded our mobile app in the last 90 days, only 63% successfully logged in. This may be an indication that our login process is not as simple or intuitive as it could be. This is an opportunity to investigate further and understand why almost 40% of users are not logging in after download.